Membership Benefits
For more than a century, the Wisconsin Optometric Association has existed for one purpose: to support, protect, and advance the practice of optometry in Wisconsin. Today, WOA membership delivers high value advocacy, practical resources, and professional support that directly impact your practice, your patients, and the future of the profession.
Membership is not just about belonging to an association. It is an investment in your success and your voice.
Advocacy That Protects Your Practice
Optometry is a legislated profession, and what you can and cannot do as a doctor is shaped by laws, rules, and regulations. WOA serves as the eyes, ears, and voice of Wisconsin optometrists at the Capitol, in regulatory agencies, and beyond.
WOA advocacy protects scope of practice, defends professional integrity, and ensures optometrists remain recognized as essential health care providers. Members also have opportunities to engage directly through legislative events, grassroots efforts, and leadership roles that strengthen optometry statewide.
Third Party Consultation and Reimbursement Support
Navigating insurance and reimbursement continues to grow more complex. WOA members receive direct access to professional third party coding and reimbursement consultation at no additional cost.
This individualized guidance helps members address real world challenges, improve compliance, and protect practice revenue in an ever changing payer environment.
High Quality, Affordable Continuing Education
WOA is committed to delivering timely, relevant, and affordable continuing education that meets Wisconsin licensure requirements while supporting clinical excellence.
Members benefit from education developed by optometrists for optometrists, with nationally respected speakers and programming focused on real world application. Major WOA sponsored education opportunities include:
- Spring Seminar held annually in April
- Annual Convention held each September offering extensive CE and a robust exhibit hall
- Primary Care Symposium held virtually with focused clinical content
Public Awareness and Professional Communications
WOA works year round to elevate public understanding of optometry and the value of comprehensive eye care. Through strategic communications, media outreach, and statewide campaigns, WOA strengthens public trust and reinforces the role of optometrists as primary eye care providers.
Members also benefit from timely, accurate communication on legislative issues, education opportunities, and professional developments affecting daily practice.
Practice Visibility and Referrals
WOA serves as a trusted referral resource for the public, helping patients find optometrists and specialty care across Wisconsin. By keeping practice information current, members increase visibility and help connect patients with appropriate care.
Exclusive Savings and Member Discounts
WOA membership delivers meaningful financial value through discounted rates on professional liability coverage, education programs, events, and association resources. Many members recoup the cost of dues through savings alone.
Member Only Publications and Updates
WOA members receive access to a suite of trusted communications designed to keep them informed and connected:
- Eyes on the WOA and WOA eNews for timely updates and professional news
- WOA Next, a quarterly publication for new optometrists and student members
- Regular alerts on legislative activity, education, and association initiatives
These publications keep members engaged with colleagues and issues shaping the profession.
Professional Connections and Leadership Opportunities
Membership provides access to a statewide network of colleagues, committees, and leadership opportunities. The WOA Membership Directory and association events foster collaboration, mentorship, and professional growth across all career stages.
A Trusted Member Resource
The WOA website serves as a centralized resource for members, offering access to legislative updates, education information, referrals, communications, and tools designed to support your practice.
Questions or Need Assistance?
If you have questions about membership or would like additional information, please contact the WOA office at 800-678-5357 or email woa@woa-eyes.org.
